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Don’t click ok… 10 questions every Travel PR should ask before making that Facebook or Twitter post

November 28, 2011

Customers can be touchy souls, especially on social media. Can you be sure that every post you make will create the response you hoped for?

Here are 10 questions every travel PR should ask themselves before making their next post.

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Top 10 tips for travel PRs to post on Facebook and Twitter

Facebook and Twitter: top 10 travel post tips

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Facebook trends: how the leading travel companies use Facebook

November 18, 2011

How are the UK’s biggest travel companies using Facebook and what can we learn from them?

How Uk travel companies use Facebook

Facebook travel trends: four things we learn from reviewing how the biggest travel companies use Facebook

Four Facebook travel trends

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What does TripAdvisor’s Red Badge look like?

November 13, 2011

This is what happens when TripAdvisor thinks there is evidence you have been fiddling your reviews.

TripAdvisor posts a "Red Badge" warning when it thinks hotels have suspicious reviews

TripAdvisor’s Red Badge

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Why you need links to your website (and what are you doing about it?)

November 9, 2011
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Here are three reasons why an online travel PR campaign that generates links from high quality websites is really important to you. You’ll read them and think they’re obvious – but what are you doing to get people linking to your website?

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Travel PR in an online crisis

November 2, 2011

If your company has a crisis, how will you use social media to communicate with your customers? The essence of social media is talking to people at an individual level rather than pushing your  corporate messages at them, but can you afford to be personal at all times?

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Attack of the Trip Advisors? Plenty for hoteliers to take away

November 1, 2011
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Is TripAdvisor responsible for closing hundreds of British hotels, guesthouses and B&Bs or has the industry got it knickers in an unnecessary twist?

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Guardian.co.uk is most influential travel website

October 31, 2011

National press websites ranked by the quality of their incoming links. Target press coverage to boost your own search engine rankings. Guardian.co.uk is the most influential website for online travel marketers.

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National travel sites: hyperlink name and shame

October 31, 2011

UK’s biggest linking national travel section revealed Which national newspapers refuse to hyperlink The linking policies of UK national travel press vary widely with some big-brand newspapers refusing to include hyperlinks to companies they have covered in articles.

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How News Feed changes impact Facebook travel marketers

Thumbnail image for How News Feed changes impact Facebook travel marketers October 31, 2011

Timing more important to position than engagement No place for brands in Top Stories  In September Facebook changed the layout of its News Feed and the results are have moved the goal posts for travel marketers.

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Top tour ops on Facebook

October 27, 2011

I reviewed the Facebook Pages (or lack of) for 13 of the biggest UK tour operators to see if and how they are using on Facebook. The results are revealing and show a mixed reaction from the industry, with several tour operators devoting time and resource to their page, but other big names giving Facebook [...]

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